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Trips Auto Road Trip Contest

Contests Create Excitement

It is not hard to feel the excitement building as we near the launch of an upcoming contest.  It seems like months of work to prepare but it hasn’t been that long since we met with our client at Trip’s Auto in Brantford to flesh out the concept.

The I Named My Car contest had barely concluded with winner Kinga Zak winning a full experience at the International Auto Show in Toronto when we looked at the numbers.  That contest was a winner, not just for a bounce in auto sales, but also a social media win with the page reach increase over 200%.

This new contest we named,  “The Great Trip’s Auto Southern Ontario Road Trip Get Away!

“It is not hard to realize the love many people have for their cars and driving.  Especially spending time exploring Ontario with your family.  We at Trip’s Auto recognize that and want to be a part of that vehicle enjoyment.”  Zsolt Racz at Trip’s Auto.

The planning has brought us to the eve of launch-day.  Participants will soon be able to register and tell their story of their favorite recent  Ontario road trip.  They will upload a photo from that trip and have friends and family vote for their chance to win.

Second and third place winners receive an attractive Trip’s Road Adventure travel bag full of travel goodies and Trip’s Ontario Adventure Map with a selection of amazing adventure destinations in Southern Ontario.

First place winner receives a 2 night stay at the Deerhurst Inn Resort in Muskoka,  a $50.00 gift card for Tim Hortons (what road trip is complete without Timmy’s), A Trip’s Road Adventure travel bag filled with goodies and a special Trip’s Adventure map to Muskoka.

For information about Trip’s Auto visit

For information about this contest visit

Ivan Sutton is the Creative Director at MiAgency Inc., located in Hamilton, Ontario. Over the past sixteen years Ivan has led creative and strategic teams working in physical and digital marketing in Alberta and Ontario serving customers across the USA ad Canada. His overarching philosophy: to make beautifully simple work helping businesses tell their stores and achieve their strategic goals. I provide creative direction for the agency's digital products and user interfaces. I work with senior clients to develop creative solutions to their business issues. I work also with my creative team to develop creative processes. I provide hands-on UI visual design. Lastly, I explore new technology that can enable our customers to deliver their message to the marketplace more effectively and with better return.