Recently I made changes to my own niche.  Partly because I realized it wasn’t exactly a niche.  I have been doing coaching & consulting for businesses for some time now, and with wonderful success.  I gauge that success by the number of clients I work with, and more importantly, by the connection I feel with the clients who come to me.  However, sometimes I would get unusual one off type clients and wonder why me.  The “Real Reason” and the “Surface Reason” people think they are motivated to do something is rarely the same.  It’s funny because the moment it all made sense to me was after a phone conference with my own marketing agency.  Ivan and Theresa are great people.  Warm, friendly and incredibly creative.  They seem to work very well together as a husband and wife team by spelling off of each other’s strengths. They have a team that can handle everything you could possible want a marketing company to do.  I know all of this not just because they are my marketing company but because I have referred them to some of my own clients who now work with them.

So the moment of recognition came while I was reflecting on how I felt immediately after my call.  It was the feeling that all of the work I had ahead of me to fill the seats in my next project had been heavier than I thought and I suddenly felt like I didn’t have to do it alone.  That was a huge moment.  I reflected further.  I am likely a rather unique client and probably create some challenges for their team.  Anyone who knows me will immediately react when I say the all too familiar phrase “So I was thinking….”  *eye rolls everywhere*  Now I have worked with a number of different marketing agencies over the years but it dawned on me that they are especially good at exactly the things that I need them to be.  They are bold and energetic, adaptive, creative and have the ability to switch gears on the fly.    I did not need another template-following, cookie-cutter process or marketing in a box.  I needed someone who would see and hear me and say “Ya! I love it.  I totally get what you’re thinking”

Developing your niche is thinking about exactly who the person is that you have the perfect understanding of, the perfect awareness of their pain and a perfect solution for them, and then putting your business out there so that only those you want the most to work with read it like you are calling to them directly.    If you aren’t connecting with them by pinpointing the exact things that mean something to them and solving their problem in the unique, valuable way that only you can, you risk being invaluable & irrelevant.  That makes you easy to replace.

So do what you do, in the way that only you could do it, for the people who need what you do and make sure they know youre doing it!

Be specific, be picky & be real about your thing. If you don’t tell the world what you do in a specific way, they won’t know what you do!

For anyone who wants to get to know Ivan & Theresa you’re welcome to check out their website from the hyperlink above if you want,  but I urge you to chat with them instead!  You know who you are.

http://mindwavecoaching.ca/if-your-niche-sucks-so-will-your-business/

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If you are reading this right now you already have a business idea, or a business already and you are trying to make your mark in the world.  You are excited, a bit scared but hopeful that you will reach your goals in your niche market.  Like anyone in business, you have a budget, a dream and you are looking for people to guide you and help you achieve your goals.  With MiAgency.ca you are in good hands!  Ivan and Theresa are extremely confident and professional people.  When they sit across from you at a table all eyes are on you.  They take in what you value and they use their expertise and take it far beyond your expectations.  They answer the phone when you call, set aside their Thanksgiving dinner to attend to your needs.  Their care and attention to detail far exceeded my expectations.

I have an online jewelry store.  Ivan photographed every piece so well that the jewelry jumped off the page when you looked at it.  I have received so many compliments on the ecommerce website design.  When I had a question or I was freaking out over something they met my concerns with great professionalism.  Their knowledge of computers, and especially marketing products gave me a lot of reassurance that my investment was in very capable hands.  I could go on and on about how fortunate I feel in investing my hopes and dreams into Ivan and Theresa.  MiAgency.ca is one great choice you will make in business.

Susan
www.looksalotalike.com

About Looks A Lot Alike

Looks A Lot Alike evolved out of a passion for loving fine jewelry but not having the means to afford it. This led to a personal journey to find fashionable designer inspired pieces that were affordable. The more research done, the more the excitement grew. There were so many styles, choices and colour options that containing excitement was difficult!

Many people are of average means. They loved everything about attractive designer inspired jewelry. Looks A Lot Alike saw an opportunity to fill a need which fueled our desire to search even more affordable gorgeous fashion jewelry.

Suffice it to say that they owe our customers a great big thank you since their vast collection of offerings is largely due to all of them!

Looks A Lot Alike carries a lot of unique, fashionable and quality pieces. They seem to love clever designs. Their collections are works of art. They am always looking for inspired pieces to enhance their already exciting collection.

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I just wanted to let you know how much I enjoyed the working processes with both of you. I always felt included in and listened to during the planning process of our company’s new website. You met and exceeded our expectations with your attentiveness to details even after the site went live. The friendship created during the phone calls and meeting will last beyond the website launch.

Kathryn

Kathryn Davies

Life’s Emergency Training

Training Saves Lives!

www.lifesemerg.com

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Owen Clarke, Owner/Product Designer – NK Cad Design

Regards,

Owen Clarke

Owner/Product Designer

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